What Does YouTube Pay for 100,000 Views?

YouTube has emerged as a powerhouse for creative expression and content distribution, becoming a major revenue source for creators around the globe.

Via the YouTube Partner Program (YPP), emerging creators have the opportunity to earn from their videos, potentially paving the way for a lucrative career in video content creation. Earnings vary based on numerous factors; for those new to the scene, it’s natural to ponder what earnings might look like.

Let’s explore how YouTube’s monetization works and what creators might earn from garnering 100,000 views.

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Decoding YouTube’s Monetization Strategy

The YPP enables qualified creators to generate income from their YouTube videos. This program is crucial for monetization on the platform and represents a coveted status for creators aiming to make their YouTube channel a primary career path.

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Eligibility for the YouTube Partner Program

As of June 2023, YouTube has made it easier to join the YPP. To be eligible, your channel must meet the following criteria:

• 500 subscribers
• 3 public uploads in the last 90 days
• 3000 watch hours over the past year (OR)
• 3 million views on Shorts in the past 90 days

Additionally, you must have:

• An AdSense account
• Adherence to all YouTube policies and guidelines

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Monetization Avenues within the YPP

After joining the YPP, several monetization paths opened.

YouTube compensates creators through ad revenue, channel memberships, merchandise sales, Super Chat, and YouTube Premium revenues. However, ads and YouTube Premium subscriptions are the primary earners for most.

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Ads and YouTube Premium: The Monetization Pillars

For the majority of YouTube influencers, ads, and YouTube Premium subscriptions are the main revenue sources.

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Ads

Being part of the YPP allows you to enable ads on your videos. Your earnings from ads depend on how viewers interact with them and your overall view count.

Ad formats include:

• Display ads
• Overlay ads
• Skippable and non-skippable video ads
• Bumper ads
• Sponsored cards

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YouTube Premium

YouTube Premium offers subscribers various benefits, including ad-free viewing.

Despite the absence of ads, creators earn from Premium based on how much time subscribers spend watching their content. Thus, Premium views still contribute to your earnings.

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The CPM (Cost Per Thousand Views) Model

CPM, or Cost per Mille, indicates the advertiser’s spend per thousand ad views on your video.

YouTube’s earnings heavily rely on CPM, a crucial element in estimating potential income.

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Factors Affecting CPM Rates

Several aspects can influence your CPM rate, impacting your earnings per video:

1. Viewer’s Location: Higher CPM rates are common for views from countries like the USA, Canada, or the UK due to their higher purchasing power.
2. Video Content: Content categories like finance, technology, or health often attract higher-paying ads.
3. Audience Demographics: The 18-34 age group is highly prized by advertisers, potentially increasing CPM.
4. Seasonal Ad Demand: Peak seasons, such as holidays, can increase CPM rates due to increased ad spending.

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Earnings Calculation for 100k Views

Using the CPM model, calculating potential YouTube earnings is straightforward.

Assuming an average CPM of $2, you would earn $2 for every thousand views. For 100,000 views:

(Number of views / 1,000) * CPM = Earnings

(100,000 / 1,000) * $2 = $200

This calculation suggests an earning of $200 from 100,000 views with an average CPM of $2.

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Average Earnings for 100k Views?

According to Forbes, the top earners on YouTube in 2022 included personalities like Mr Beast and Jake Paul, with millions in earnings.

Bloomberg notes the top 3% of channels earn about $16,800 annually from ads alone, not accounting for other income streams like sponsorships or merchandise sales.

Typically, YouTube pays between $0.01 to $0.03 per view, translating to about $18 per 1,000 views or $1,800 for 100,000 views, with actual earnings depending on various factors like content niche and ad types.

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Variables Influencing Earnings Potential

While the CPM calculation offers a basic earnings estimate, actual outcomes may vary due to:

1. Content Niche: Different niches have varying CPM rates, with sectors like finance or technology often earning more.
2. Seasonal Ad Demand Fluctuations: Ad spending varies throughout the year, affecting CPM rates.
3. Additional Factors: Content type, audience demographics, and other variables also play a role in determining earnings.